DATA DRIVEN EXAMPLES

CALLA CAMPAIGN UK SALES ( MARCH-APRIL )

We launched the Calla Bag campaign in April with a strategic focus on organic social content and influencer seeding. This integrated approach drove $64K–$77.1K in sales across April and May UK, proving the effectiveness of a content-first strategy. The graph was taken in April - yet to see May results.

Calla sold 177u vs 164LW (+8%vLW) uplift sales - end of May results

Led a video featuring the Calla Bag that organically gained over 262,000 views and resulted in a feature in Glamour Magazine.

COVERAGE

I produced a TikTok video for Charles & Keith which organically reached 741,000 views. The content highlighted the product through clean, editorial styling and aligned with the brand’s minimalist aesthetic—resulting in the highest number of converting sales for the brand in 2025 to date.

May marked our best month to date, surpassing even last November, with UK sales reaching £1.4M — a 38% uplift from the previous month.

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